As I've argued in my previous post, reading of any type stands faced with a digital Other that doesn't mean the topic of technology is more popular than ever: it's, more significantly, a case of a complete absorption of traditional literacy into the history, context and rules of an emergent global capitalist system. And networked communication models seem to be the preferred way in which to read that new economic order. The old proprietary (elitist top-down) system is clearly disappearing in favour of a more interconnected model whose paradigm is a user-friendly Web 2.0 (and nowhere is this more evident than in the demise of bound books, print magazines, academic journals, etc.). The reader soon sees that hierarchized discourses of traditional literacy are giving way to a new filtering of the life world through a more radically open-sourced way to read.
The digital Other is not the negative term in a binary relationship. It's rather like the complex life-sustaining stuff of which ecosystems and entire planets are composed. The term 'cloud' seems to cover that all-pervading sense nicely enough. Cloud computing, in short, is today the new reading & writing paradigm sans pareil; as defined by the National Institute of Standards and Technology, "Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction." They are transnational, ubiquitous and global structures of understanding without which any emerging notion of literacy is impossible. It's to these network 'signifieds' that language users must necessarily refer in order to understand the nature of their reading. Far from escaping they must embrace them for the connections between user and a "shared pool of configurable computing resources" are tantalizingly inseparable.
What this means is that technology has given the reader a system of distribution and mobilization of configurable data rather than ideas in a Platonist sense, static eternal essences to be extracted from words. And even the term 'consciousness' goes by the wayside, with the traditional ""Cartesian Theatre" notion replaced by what philosopher Daniel Dennet refers to as the self's "semi-independent agencies" interacting at the same time. Conservative literacy models still stuck in Cartesian paradigms give way to 'clouds' of global data banks and an almost instantaneous deployment of the technological means to store, distribute and sell them: purely processual and pro tempore. Literacy and Information Technology go hand in hand. Truth is usable, vendible and flexible in ways that make traditional rhetorical views of reading look doubly archaic: first as being too rigidly book-dependent and then as comically prescriptive. Readers with their heads in the clouds will necessarily be conscious of the social and economic orders of the day: there's a profound symmetry (and irony), in fact, between language based on IT models and the fluid dynamics of life itself . Reading's become necessarily globalized, drawn to the more current realities of civil society dissension, coalitions and movements, as to its natural element since they form the newest literary tropes of a world always in crisis & change.
Literacy will be a way to channel incoming events of a very vibrant life world through personally assimilable orders of meaning and significance. The reader's become gargantuan devourers of information in a post-print world in which interaction & accessibility are the only criteria of success: in which cloud computing, mobile technology, and social networking, among other new research tools, form the parameters of educated debate. Interpretive options can vary among data-users as widely as information technologies will allow, irrespective of subject qualifications and any scholarly vetting.The interpretation of a poem, for example, can range from a Marxian analysis of exploitive socio-economic conditions, the text as commoditized item, to a Formalist methodology where the same text is seen as a serenely self-enclosed carrier of literary meaning, undisturbed by outside social-political forces.And anything in between, from Freud, feminism to reader response, is fair game. Nothing's changed except that it can now be one or the other, or both simultaneously without contravening some cherished law of non-contradiction that's only served to create a category of excluded ideas: and the blog, wiki and YouTube can offer their own uniquely differing takes on the meaning of 'authorial intention' as valid as anything to be found in recent academic MLA Bibliography listings. There's no substantive sense in which one viewpoint serves up the poem better than another, not in this multimedia stew: just as there's no way of marking any qualitative differences between PDF file or email documents.
The Marxist or Formalist thesis: which is the more convincing? Which one accords more closely to the nature of things? The questions are absurd. Neither alone can be adduced as the winner since the whole discussion has been made possible through the self-perpetuating algorithms of data searches (even if I'm reading from traditional books & scholarly articles). Meta-data, and the kind generated by Google searches has set the standard, are value-neutral and critically impotent. And more recently a move away from Web browsers to a post-HTML world of more serviceable Internet applications led by iPhone technology makes the transfer of data even more anti-traditional.The digital Other, rather than being seen as some transcendent force to be reckoned with, the arena of conflicts between subaltern & dominant discourses, is simply a way of pitting individual viewpoints against those of other network users who read from the same technologized book of Nature. To read is the exact equivalent of "on-demand network access", and in this simultaneity of data exchange the winner is always the user of the system. Not just Marxist or Formalist alone or any one privileged position can be separated from the "networks, servers, storage, applications, and services" that make literary (and any type of discussion) possible.
Reading (and literacy in general )cannot be seen as the technological arm of a liberal-democratic capitalist regime that made it possible.There is, for example, no socialist alternative to the predominantly IT underpinnings of e-literacy. Literacy is not ideological but strictly technological: it always has been. It looks to me as though the only thing that can save the bound book from extinction is more of the digitized form in which it now appears & the only reading strategy than can make it appealing again, the current cloud-computing one. It's sort of reminiscent of the way the early capitalists did not so much make obsolete as profit by the new emerging business potential of scribal authors in the pre-print world, suiting print technology to literacy itself, killing the old unproductive technologies but keeping the spirit of the work very much alive. As Lucien Febvre and Henri-Jean Martin say in their The Coming of the Book: The Impact of Printing 1450-1800,
Living off and among books, in daily contact with men of letters, intellectuals and theologians, and also with students and the cultured public—in a word, with all who wrote and read—printers and booksellers naturally interested themselves in things of the mind as well as in commerce, if only to conduct their business more profitably.(143)Has internet technology (of which cloud-computing seems to be its most etherealized and universal version) changed the way I read? Without a doubt. I'd like to end by outlining the characteristics of the 'new reader' consistent with the nature and direction of the new radically open network models of Internet communication. The 'new reader'
- insinuates himself into the text in a way that robs the traditional text/author of much of their top-down authority
- is a cultured member of a globalized world order attuned to its daily crises and changes
- sees literacy as comprising of patterns of distribution & mobilization of technological means
- is cognizant of the absorption of inner into outer, the artist's subjective nature into the globalized conditions of every type of human expression imaginable
- has the potential to make herself into a gargantuan devourer of cultural capital everywhere (thanks to the almost limitless resources of what Žižek's called "digital capitalism")
- can, in fact, change the digital Other into the I of a radical self-referentiality from which there's no escaping: perhaps to be best seen as a process moving in the opposite direction to the Lévinasian concept of the Face. In other words, the same reduction to Sameness but without the ethical angst





